The Dandelion is the flower of change. Overnight, it transforms itself into a full sphere of little snow white parachutes which carry its seeds over long distances on the wind.
In branding, each parachute represents a channel of communication carrying the message over short or long distances. Much like the dandelionís parachutes, the brandís message has to be consistent when it reaches the audience. It has to reinforce and communicate core values of your company and your product or service.
The Dandelion is resistant to harsh conditions and grows abundantly, becoming a common sight. A unique plant in many of its qualities, it represents the sturdiness and distinctiveness of what successful brands are.
Focusing on integrated marketing communication solutions for small businesses, viMiro helps you identify your competitive position, design your brand, and make a right choice of the communication channels to reach your target market.